Defining eLearning

Contents Jay Cross (2004) has normally been been credited with coining the term elearning in 1998. However, the term seems to have been in use as far back as 1997 when Aldo Morri wrote an article for Telephony Online, A bright future for distance learning: One Touch/Hughes alliance promotes interactive 'e-learning' service: "The market for corporate interactive distance learning-now known as "e-learning"-has boomed along with the growth in the Internet and corporate intranets."

Since then, it has generally taken four forms of definitions, Internet, Eccentric, Electronic, Framework.

Internet Based

Marc Rosenberg (2001) confines elearning to the internet: the use of internet technologies to deliver a broad array of solutions that enhance knowledge and performance. It is based upon three fundamental criteria:
  • networked
  • delivered to the end-user via a computer using standard internet technology
  • focuses on the broadest view of learning
Allison Rossett (2001) defines elearning as: Web-based training (WBT), also known as elearning and on-line learning, is training that resides on a server or host computer that is connected to the World Wide Web.

She considers WBT or elearning as belonging to Technology-Based Training -- training that is delivered partially or entirely through electronic hardware, software, or both (p. 161).

These two definitions are perhaps come the closest as to how most learning professionals define elearning.

Another one that pretty much stays within the "network" framework" is Clark Adrich (2004). He defines elearning as a broad combination of processes, content, and infrastructure to use computers and networks to scale and/or improve one or more significant parts of a learning value chain, including management and delivery. Originally aimed at lowering management cost while increasing accessibility and for measurability of employees, elearning is increasingly being used to include advanced learning techniques such as simulations and communities of practice and to include customers and vendors as well.

Electronic Based

A somewhat different approach carries it beyond the internet to the computer itself. ASTD's Learning Circuits defines it as "electronic learning" covering a wide set of applications and processes, such as web-based learning, computer-based learning, virtual classrooms, and digital collaboration. It includes the delivery of content via internet, intranet/extranet (LAN/WAN), audio- and videotape, satellite broadcast, interactive TV, and CD-ROM.

Thus, this definition defines elearning is basically anything that is electronic.

Eccentric Based

The following definitions are more eccentric in nature.

Everything but Training

In a May 2003 CLO article, Brook Manville defines it as including not only Internet-published courseware, but also the tools for managing, modularizing and handling the following:
  • Different kinds of content and learning objects (including both electronic and non-electronic forms, and even traditional classroom instruction).
  • Just-in-time and asynchronous learning, such as virtual labs, virtual classrooms and collaborative work spaces.
  • Simulations, document repositories and publishing programs.
  • Tools for prescribing learning, managing development pathways and goals and handling e-commerce and financial transactions related to learning.
  • The utilities and capabilities for supporting informal learning, mentoring, communities of practice and other "non-training" interventions.
In other words, elearning does most everything in the corporate world related to learning except for training!

High Velocity Value Chains

A Delphi Group white paper (2000), defines elearning as just-in-time education integrated with high velocity value chains. Whew! That that is some mouthful!

Experience

Elliott Masie defines the e in elearning as the EXPERIENCE dimension of elearning, which includes such factors as: engagement, curiosity, simulation, and practice.

Framework Based

Gilbert said that performance has two aspects: behavior being the means and its consequence being the end (1998). Learning is similar in that it also has two aspects: a learning method or experience being the means and the resulting skills or knowledge being the end (consequences). Now learning method or experience may be self-taught, accidental, informal, or purposeful, however, it should end with the consequence being "learning."

Victor Jeurissen, global practice leader for IBM Management Development Solutions, defines elearning as, "the use of innovative technologies and learning models to transform the way individuals and organisations acquire new skills and access knowledge" (Moeng, 2004). He further defines learning as a collaboration of information, interaction, collaboration, and in-person.

Jeurissen's definition is the most interesting and promising in that like Gilbert, who refers to the two aspects of performance, he also refers to the two aspects -- "innovative technologies and learning models" to provide the means, with the consequence being "acquiring new skills and access knowledge."

The "means" provide the learner experience of absorbing (reading, seeing, etc.) doing (activity), interacting (with people), and reflecting (connecting the new learnings with previous learnings). And so that the right skills and knowledge are learned (consequence), rather it be face-to-face or over the internet, requires good design:


Click for more information and to enlarge picture

The reason that we have to design and develop for the "right skills and knowledge" is that we are accountable to the organization for spending resources wisely. Victor Jeurissen reported that, "75% of CEOs think employee education is the most critical success factor relative to other people issues. Learning directly supports the top agenda of CEOs, business groups and customer responsiveness."

By viewing elearning and learning as having two aspects, we can better define learning's role in the organization.

Since a definition for the term training has never been universally accepted, I doubt that we will ever have a universally accepted term for elearning. However, I believe that it probably falls between the version of electronic and internet. The third view, which I labeled Eccentric Based, tends to view elearning too narrowing or too broadly.

eLearning is a method for the delivery of a learning package. The designers, developers, and implementers make or break the courseware. Whatever you can do right or wrong with a conventional learning package, you can also do with an elearning package. There is nothing built into elearning that guarantees a perfectly designed piece of courseware. Thus elearning is simply a medium for delivering learning and like any other medium, it has its advantages and disadvantages.

Reference

Adrich, Clark (2004). Simulations and the Future of Learning. San Fransisco: Pfeiffer, p.240.

The Delphi Group (2000). Need to Know: Integrating e-Learning with High Velocity Value Chains. 12/14/2000.

Cross, Jay. (2004). An Informal History of eLearning. On the Horizon. Vol: 12 Iss: 3 Pp: 103-110.

Manville, B. (2003). Organizing Enterprise-Wide eLearning and Human Capital Management. Chief Learning Officer, May, 2004.

Moeng, B. (2004). IBM tackles learning in the workplace. IBM Management Development Solutions, Nov 8, 2004.

Rosenberg, M. (2001). e-Learning: Strategies for Delivering Knowledge in the Digital Age. New York: McGraw-Hill, p28.

Rossett, A. & Sheldon, K. (2001). Beyond The Podium: Delivering Training and Performance to a Digital World. San Francisco: Jossey-Bass/Pfeiffer, p274.


 

Notes

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Created January 21, 2001
Updated October 24, 2007

 

A Big Dog, Little Dog and Knowledge Jump Production.
Contact: donclark@nwlink.com